|
Project Components
The Retail Action Strategy will generate approaches for citywide and neighborhood retail expansion, retention, and attraction, based on detailed market, consumer, and land use review, including:
- An assessment of existing and projected retail demand and supporting retail square footage at the citywide and submarket levels.
- An analysis of the retail strengths, weaknesses, opportunities and threats that impact DC's regional retail market positioning, including a best prcatices review of what other cities are doing; sample surveys of consumer shopping preferences in select areal; and a working group of retail experts.
- A land use and zoning analysis to assess physical constraints to retail development, compared to site and development requirements of retailers, such as parcel size and access.
- Market recommendations for tenant mix, merchandising mix, square footage, format and physical improvments that are needed to make retail districts successful, such as streetscape.
- Strategies for better cultivating and sustaining small and local retailers; creative approaches for improved marketing of neighborhoods to retailers and lenders; and improved leveraging of alternative sources of capital in order to strengthen the District's retail base.
Documents to the Retail Action Strategy analysis below:
|
